"We don’t sell food – we sell emotions. If only we knew how to show that on social media." I hear this all the time from restaurant owners. And it’s true. Saying “We sell emotions” sounds simple. But actually demonstrating it? That’s the tricky part. Show the food? Okay – but then what?

What Do Movies and Restaurants Share? At first glance, not much. One plays on a screen, the other serves food on a plate. What could they possibly have in common? Look a little closer, and you’ll see the link.

When it comes to winter social media content, the first ideas that come to mind are a winter menu, thematic events, and special offers. While these are important—because food is how your restaurant makes money—they don't always showcase your restaurant's identity or create meaningful connections with potential and existing customers. These connections are what make your establishment truly unique to your audience and help it stand out from the competition.

Can a restaurant operator manage social media themselves? This is a tricky question. Someone who understands how social media works in theory might say, "Of course," while someone with practical experience might think, "Well… It depends." And it really does depend.

Halloween is one of the best opportunities to attract guests to your restaurant and build a community around your establishment. What’s great about Halloween is that it’s already a well-known holiday that brings a festive mood, so you don’t need to create something from scratch. You can simply join the spirit of the season and support it, making the task much easier.

How can you attract more customers in autumn? How can you stand out from competitors? What specific actions should you take to succeed? If these are your questions, stay tuned. That's exactly what we'll be discussing today.

I often find myself repeating: "Transform your restaurant into more than just a place to eat out," but it’s not always clear what exactly I mean. Some don’t understand my vision, while others interpret it differently. Today, I want to elaborate on what I'm trying to convey.

Today, we will explore 3 strategies to build a community around your restaurant. The best part is that these strategies are very simple, so you can start using them right away. Let's start with what can we call a restaurant community and why do you need one.

In this article, we will explore 7 unconventional content ideas for restaurant social media. Why unconventional? Because we won't be focusing on food posts. These ideas will not only diversify your restaurant's social media presence but also help it stand out and gain guest loyalty.

Have you ever experienced the frustration of writing a post, describing a new dish, searching for the perfect photo to accompany it, and... nothing? No likes, no engagement, no increase in guests. Each time this happens, it can feel disheartening, leading to thoughts like, "Either my social media strategy isn't effective, or I simply don't know how to write." In this article, I will highlight the top 5 mistakes to avoid when writing texts for a restaurant.