I often come across situations where restaurant operators make the same mistake in restaurant marketing. What’s particularly interesting is that this mistake often stems from their own perception of their restaurants, and it’s easily fixed by looking at their establishments from a different angle. But let’s start from the beginning.
Most restaurant owners take the following actions when they want to attract more customers:
- Introducing a new menu
- Running ads
- Creating special offers
- Collaborating with influencers for advertising
- Distributing leaflets near the establishment
However, there is a trap called randomness.
Imagine this situation: two people are growing flowers. The first person constantly prunes and fertilizes the flowers, while the second person only plants the flowers and waters them once a month. Which person do you think is more likely to grow the flowers?
Random actions may give short-term results, but if you want to attract customers consistently, you need a solid marketing system.
Such a system will not only instill confidence in your actions and eliminate the need to wonder, “Will this work?” every time, but it will also allow you to control and adjust your marketing activities as needed.
So, do you want to build a marketing system for your restaurant?
If the answer is “Yes,” I recommend downloading a FREE one-page Cheat Sheet on “How to Build a Restaurant Marketing System.” It will provide you with a clear understanding of what a marketing system in a restaurant is, what elements it consists of, and where to start building it.