Have you ever experienced the frustration of writing a post, describing a new dish, searching for the perfect photo to accompany it, and... nothing? No likes, no engagement, no increase in guests. Each time this happens, it can feel disheartening, leading to thoughts like, "Either my social media strategy isn't effective, or I simply don't know how to write." In this article, I will highlight the top 5 mistakes to avoid when writing texts for a restaurant.

What is a restaurant? Some may say it is a place to dine, while others may define it as a place to chill. For some, it's a spot to meet friends. There are countless interpretations of this word. But what does a restaurant truly represent?

Explore 5 Restaurant Promotion Trends for 2024 to make your establishment popular. Trends can be tricky. It can be challenging to understand how to apply them to a particular restaurant and its specific situation.

Your restaurant possesses uniqueness. Even if you believe it doesn't distinguish itself from others, it holds unique qualities. Why is uniqueness essential?

Promotion tools serve as the bridge connecting potential restaurant guests with the value of the establishment – the answer to the question, "Why should guests choose your restaurant?" However, if these fundamental components are not carefully considered, the choice of tools may end up being driven by intuition, following the latest trend, or merely because competitors are doing the same.

In this article, we will explore the most effective strategies in 2024 to attract new guests, enhance customer communication, stand out from competitors, and make your establishment a success. What is the main trend? It's a game-changer that will shape every aspect of your restaurant's marketing: creating a space your customers genuinely want to be in.

Have you ever found yourself in a situation where you created an amazing post, invested a significant amount of time and effort, but still experienced a lack of views and reactions? Let's explore why this happens and discover the one thing you need to avoid this scenario.

I often come across situations where restaurant operators make the same mistake in restaurant marketing. What's particularly interesting is that this mistake often stems from their own perception of their restaurants, and it's easily fixed by looking at their establishments from a different angle. But let's start from the beginning.

I'm currently conducting 1:1 Strategy Sessions on restaurant marketing, and here's a common scenario that often unfolds: a restaurant owner expresses their desire to attract a business audience. They mention trying various strategies, such as offering discounts on coffee and lunch, yet they still struggle to draw customers, especially in the evenings. They're left wondering, "Why?"

One of the powerful tools that can increase customer loyalty to your restaurant is creating stories. Usually, when people hear "Storytelling," they think they need to create one big story associated with the brand. Although this is the most popular option, it is not the only one. Let's look at storytelling from another angle.