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Breaking the Mold: Why “Everyone” Isn’t the Right Target for Your Restaurant
"Our target audience is everyone." I heard this story many times. This is the main misconception that makes restaurants fail. Every restaurant is a platform for community first of all. If you do not understand what people can become a part of this community, you do not know to whom to appeal through your communication channels, all your actions will be performed randomly.
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What is Restaurant Marketing?
Today I will answer one big and tricky question: what is restaurant marketing? It is crucial to understand this to avoid falling into the trap of misperceiving marketing, which can result in ineffective efforts.
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Boosting Your Restaurant’s Potential: 10 Reasons Why Marketing is a Must
I recently had a conversation with a restaurant owner who believes that marketing is unnecessary for his establishment. According to him, their food speaks for itself, and marketing is a luxury only affordable for those with excess funds. However, in the next blog post, I will explain why it is impossible for a restaurant to function without marketing. Spoiler: every restaurant, whether the owner acknowledges it or not, engages in marketing.